Hi, I’m Emma — a marketer, educator, and resource developer specialising in digital strategy and AI innovation.
With over 15 years of experience across industry and education, I work at the intersection of marketing practice and professional learning. I’ve taught digital marketing, social media, branding, and communications across TAFE and University programs, helping students and professionals build practical, future-ready skills.
As AI continues to reshape the creative and marketing landscape, it has become a central and evolving focus of my work. I create structured, application-driven resources that help educators and creative professionals confidently integrate AI into their presentations, workflows, and strategy.
At McComms, I create practical tools, learning materials, and strategic support to help bridge the gap between industry change and real-world implementation.
Need help building resources?
I offer my resource development skills if you are looking for guidance in this area. Reach out to me at emcdonaldcommunications@gmail.com to discuss.
At mc comms, we believe marketing should feel clear, collaborative, and tailored to your needs — not overwhelming. With over 20 years of industry experience, we’re here to help you tell your story, build meaningful connections, and navigate the digital world with ease.
Straight talk, honest advice, and reliable results.
No jargon. Just clear, easy-to-follow marketing that makes sense.
We’re here to help your business grow, with smart, tailored strategies that work.
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We understand that no two brands are the same. That’s why we build tailored marketing and communication strategies designed to meet you where you are — and help you grow from there. Whether you need a full digital strategy, content creation support, or advice on refreshing your brand messaging, we’ll work closely with you to develop solutions that are clear, achievable, and impactful.
Business owner
The work has been brilliant Emma really gets the brand, gets the customers, and gets me. The rebrand and website speak for themselves but the thinking behind the growth strategy is what's really changed how I see the business.
Business owner
Highly recommended!
Here's a tightened version:
"After a comms strategy session with Emma, we've set up new communication channels with our members that are simple to manage and have genuinely extended our reach. Members now get a more personal, more frequent experience — and it's made a real difference.
Business Owner
Working with Emma has been a game changer for Seasoul . She understood the brand immediately, the warmth, the ritual, the community and translated that into emails and campaigns that actually sound like us. Our customers feel it.